Analýza marketingového mixu střední školy

Abstract

In this thesis I worked at marketing mix of high school. The main aim was evaluate a component part of marketing mix of school and on the basis of this analyse suggest some changes to higher satisfaction of all customers of school and to improve the posission on the market of school education. The thesis consist of a theoretical part when I devoted on theoretical starting points and characteristics of school background of this school. In the practical part I realised marketing research. Thanks to this I could analysed the situation of the school and made proposals and recommendations.