Strategická analýza společnosti ZAM-SERVIS s.r.o. a hodnocení její konkurenceschopnosti

Abstract

The objective of diploma thesis is the strategic analysis and competitiveness evaluation of a company. The thesis consists of six parts. The first part is an introduction, the second part forms a strategic analysis theory and competitiveness theory. The third part describes the company characteristics. The fourth part applies theory in practice – the Porter model, PEST analysis, internal analysis, SWOT analysis. The fifth part brings suggestions and recommendations and the sixth part is the practical part synthesis.