Analýza sezónnosti prodeje bankovních produktů

Abstract

Abstract In the first chapter the GE Money Bank, a.s., is characterized, its history, offered products, business and economic results, number of employees, etc. In the second part are described bank products, bank and its business, sales and forms of direct marketing. The data collection methodology has two stages: preparation and implementation. The results analysis includes an evaluation of questionnaires focused on the seasonality of bank products. The final aim of this thesis was to determine whether the individual bank products are subjects of seasonality. If so, then to what degree and according to observed seasonality suggest the better targeting of campaigns for actively offered bank products over the phone.