Analýza marketingové komunikace sportovní organizace

Abstract

The aim of the bachelor thesis is to analyze the current situation and perceptions of marketing communication of sports organizations - the swimming club Sportsteam.cz. First part, the characteritic and the theory, are developed using secundary dates (online resources and reference books). Second part is based on marketing research, which was conducted by questionnaire survey, based on personal interview. The results of this research were used for sugestions and recommendations, which are aimed at improving the current situation of marketing communications team and Sportsteam.cz visibility on the market of swimming clubs in Ostrava.