Analýza činnosti a možnosti rozvoje fotbalové agentury

Abstract

In my diploma thesis I am describing the activity of players' agent and legislative requirements of this profession. The aim of my thesis is to analyze the activity of Football Management Agency and create concrete proposals, that leads to development and increase market share of Football Management Agency The work consists of two parts. In the theoretical part, I have described the necessary theoretical background of my work, that helped me in practical part of my thesis. In the practical part I described the profession of players 'agent and all conditions, that potential candidates applying for the ČMFS license needs to accomplish. Then I described company Football Management Agency, and also briefly the six main competing agencies.

To evaluate the activity of Football Management Agency, I used a SWOT analysis. From this analysis, I determined the strengths and weaknesses of the agency, which I then used to submit concrete proposals for development of this company.