Základní aspekty marketingu ve futsalovém oddíle VSK VŠB-TU Ostrava

Abstract

The subject of those bachelors work are basic aspects of marketing in futsal club of VSK VŠB-TU Ostrava. The content of work is divided into six capitol. The first chapter includes an introduction which describes targets of bachelors work. In second chapter are determinate seminal notions and described experimental method and techniques. This theory is then tested in practice at analysis of marketing strategy in futsal club of VSK VŠB-TU Ostrava and at researchs, intent on findings levels of marketing in club. The financing of futsal club of VSK VŠB TU-Ostrava is captured in chapter fourth. On the basis of results of research are created suggestions on streamline marketing in futsal club, that are content in chaps fifth. Follows last, sixth chapter, which includes a close. Interest about marketing urges organization always mounting force of competition. Collaboration with sponsors, with giver or business partners is dependent first of all on successful marketing communication.