Zhodnocení obchodní strategie výrobního podniku

Abstract

The diploma thesis deals with the topic of evaluating the business strategy of a selected manufacturing company. The concept of the work is a theoretical and practical part. The theoretical part describes selected methods of strategic analysis. In the practical part, these theoretical findings are applied to the joint stock company Iveco Czech Republic. Based on these analyzes, a SWOT matrix is created. From the obtained data, it is then possible to create an evaluation of the company's current business strategy. As part of this evaluation, recommendations are also proposed to streamline the activities of future development and direction of the company.