Analýza image a známosti průmyslové společnosti

Abstract

The thesis is focused on the analysis of image and recognition industrial company. Selected company is the SPP CZ, a.s., which operates in the Czech Republic in the field of gas, respectively, trade and distribution of gas. The first part describes the company and gas market. The second part is devoted to the basic theoretical bases which are necessary to clarify, the image and recognition measurement. The third part is the research methodology, or individual stages of the survey. Analysis of the data is processed in the fifth and subsequent evaluation of the image and of the recognition company in the form of suggestions and recommendations can be found in part sixth.