Strategická analýza konkurenčního prostředí podniku
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Pláničková, Markéta
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This diploma thesis takes a detailed analysis of the competitive environment brewery Ostrava. The analysis is based inter alia on the findings of this questionnaire survey. Due to the nature of the home region, which is Moravskoslezsky region, is the extra work examined the depen-dence of beer consumption on individual industry sectors. The aim is to identify the potential Ostravar brewery and its use.
Description
Import 04/07/2011
Subject(s)
marketing, marketing strategy, competitive business environment, competitive advantage, competitiveness, industry, industry sectors, questionnaire research