Analýza marketingové komunikace jazykové školy
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Haburová, Ivona
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The topic of this bachelor thesis is Marketing Communication Analysis of a Language School. The objective was to analyze and describe effective marketing communication with a focus on individual language communication tool aimed at the schema_dspacedb. Marketing research was conducted though questionnaires. The obtained results were then used for the development of individual recommendations.
Description
Import 11/07/2012
Subject(s)
marketing communication, advertising, sales promotion, direct marketing, public relations, social networks, websites, internet, language school, analysis