Zhodnocení přínosů public relations vybrané nestátní neziskové organizace v České republice

Abstract

Submitted bachelor thesis deals with problematics of public relations activities of non-state non-profit organization. Second chapter is focused on general theory of public relations and the basic terms related to public relations. Third chapter is in general, focused on origin, cancellation and activity and here is specified selected non-state non-profit organization too, which was set up by the church. In the third chapter are analyzed activities in public relations this selected non-profit organization in years 2010-2016. In the last chapter of the bachelor thesis are activities in public relations evaluated and introduced other recommendations for further advancement.