Analýza konkurenční pozice banky

Abstract

This bachelor thesis deals with the analysis of competitive position of banks Česká spořitelna, a.s. and Raiffeisenbank, a.s. The basic methods which were used were the analysis, comparision and the marketing research itself was constructed by the questionnaire research. The main purpose of this thesis was to make a comparision of chosen banks products. Another aim was to found out which bank has got more clients using bank products together and how satisfy are the clients with offered bank products.