Návrh marketingové komunikace pro malý e-shop

Abstract

The thesis focuses on designing marketing communication for a small fashion e-shop with the goal of strategic positioning on the Czech e-commerce market. It addresses how the company Amilli Couture s. r. o. can effectively communicate with its target audience, build a loyal customer community, and create a positive brand image. The outcome is a marketing communication proposal based on customer purchasing behavior analysis, emphasizing age differences, preferred devices, favorite discount types, and the influence of the online environment.