Analýza marketingové komunikace střední školy

Abstract

The aim of my thesis was an analysis of communication mix at High School, Třinec – Kanada. I was engaged in communication with students of High School, Třinec – Kanada and with potential students of primary schools.With respect to the results of analysis I recommended for High School, Třinec, Kanada to set up school magazine, cooperation of students with Internet sites and intensive communication by way of newspapers.