Návrh marketingové komunikace tanečního klubu

Abstract

The bachelor thesis deals with marketing communications of the Cosmetic Dance Team dance club. This club is located in Ostrava-Poruba and its main activity is teaching Latin dances. In the thesis the author mentions contemporary communication activities of the club, using the primary research she analyzes behavior, opinions and attitudes of potential customers, and then proposes a new marketing communication. This new communications is focused on the largest target group of the club, students of secondary schools in Ostrava. A part of this work is the theoretical basis of marketing communication, communication process, communication mix and individual tools of marketing communication, and also further characterization of the selected dance club.