Aplikace strategické analýzy a návrh strategie ve vybraném podniku

Abstract

The Diploma thesis deals with the topic of application of strategic analysis and strategy design in the company Data Daemon, s.r.o. The goal of the work is to evaluate the selected company using strategic analysis and to propose a strategy and recommendations based on the performed analyses. The thesis has been divided into theoretical and practical part. The first part is focused on defining the main concepts and methods used in the field of strategic management and strategical analysis. In the practical part of the thesis, the theoretical knowledge is applied to the selected company. On the base of analyses there are identified strengths, weaknesses, opportunities and threats. For analysis of an external environment the PEST analysis and the Porter´s five forces model are used, for an internal environment the analysis of finicial analysis and McKinsey's 7S model is used. The results are summarized in the SWOT analysis. Based on the conclusions of the SWOT analysis suggestions and recommendations are defined.