Analýza marketingové strategie střední odborné školy

Abstract

The theme of this Bachelor’s dissertation is Analysis of Marketing Strategy of a Secondary Vocational School in the town of Jablunkov. The analysis is provided by two questionnaires. The first one focuses on the views and attitudes of students. The second one focuses on the wider public opinion in the way of its opinion on the school reputation. Both questionnaires are evaluated in the SPSS programme and the research results are presented in MS Excel. On the basis of the research results recommendations for school were determined. It is necessary to intensify the marketing communication towards the students and to build up the image in public mainly via press.