Internetový obchod – rizika a možnosti

Abstract

This bachelor thesis summarize history of e-commerce development, describes a practical demonstration of functional electronic commerce and whole concept of e-shop and its final development in a company since the first decision to daily routine. Goal of this thesis is to provide a way of development of chosen theoretical model for e-shop creation in a real company. From this experience then get risks and opportunities, generalize them and provide a reasonable explanation how to avoid them.