Problematika marketingové komunikace ve sportovních klubech

Abstract

The aim of this thesis was to compare marketing communications in the major football league clubs of 1. FC Slovacko, Inc. and AC Sparta Prague, Inc. I analyzed both the internal marketing communication and also communication to the schema_dspacedb. I focused on communication with the clubs fans, media communication and communication with media partners. I performed a SWOT analysis for both clubs and also a comparative analysis of these clubs, moreover I mentioned suggestions and recommendations for the improvement of marketing communication in these major league clubs.