Vyhodnocení možností financování vybraného sportovního klubu

Abstract

The aim of the bachelor thesis is to evaluate the financing options of a selected football club. The professional football club SFC Opava was chosen for this analysis. The thesis is divided into two parts, namely theoretical and practical. The theoretical part defines the basic concepts related to the management and financing of a sports club. In the practical part, an analysis of the financing of the chosen club is made, in terms of revenues and costs. Furthermore, research methods are used, namely questionnaire survey, interview and SWOT analysis. Based on the information obtained from these methods, the results are then summarised and suggestions and recommendations for the development and improvement of the analysed club are made.