Analýza informační strategie ve vybraném podniku

Abstract

The thesis deals with an information strategy and its issues. The initial facts are based in the theoretical part of thesis and it includes a wide range of topics which are a determinant for the strategy integration into the corporate culture.

The analytical part consists of the description of analysed company, determined expectations and research part (questionnaire survey). The thesis results in information about current form of information strategy and suggestions for management. Those suggestions are also counted and linked with company’s costs in order to be helpful.