Založení sdílené farmářské prodejny v suburbánním městě

Abstract

The bachelor thesis is devoted to a business plan of creating a shared farm store in a suburban town. The Project is built on three pillars, and these are the shared economy, social entrepreneurship and support of small and medium-sized enterprises. The aim of the text is to outline the issue of small and medium-sized enterprises in agriculture, to introduce their roles in the social, economic and environmental context and to characterize their position in the Czech and European economies. The practical part of the work includes analysis of the external and internal environment, risk management, basis of marketing strategy and a financial part. The output of the practical part is recommendations for the business model of the shared farm shop in Židlochovice.