Návrh komunikačního mixu pro sportovní klub
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Sikora, Lukáš
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
My Bachelor's thesis describes the design ofthe marketing mix for the sports club.This thesis analyses the basic theoretical background of the marketing communicational so characteristics of the sports club and themarketing environment. Finally, the the sisdes cribe ssuggestions and recommendations for improving marketing communications sports club which is based on marketing research. They should lead to animprovement of the marketing communications at the club.
Description
Import 22/07/2015
Subject(s)
Sport, athletics, marketing communication, communication mix, promotion