Marketingová komunikace ve sportu

Abstract

The aim of my work was to compare the chosen tools of marketing communication, especially advertising and sponsorship for the five hockey clubs from different regions of the Czech Republic. I focused on promotional offers from various units, as by their potential partners. I deliberately chose the clubs from different parts of our country. I also tried to compare budgets and audience attendance at the various stadiums these clubs. In the end I tried to compare the real data and give recommendations. The bachelor work consists of two parts, the theoretical part and practical part. In the theoretical part I defined basic terms with using available literatures. In the practical part I made sociological research, which consists of questionnaire. I also worked with documents, which I found on on the websites of these clubs. Through questionnaires, I found the views of fans on selected topics and get answers to selected managers questions about budgets, costs and other. Thanks to Analogue data lost on the timeliness and reliability.