ELPOD: Marketing v prostředí internetu, možnosti, aplikace, technologie, analýzy

Abstract

The aim of this Bachelor thesis is familiar with the issue of corporate marketing in the Internet environment. This work describes the most significant PPC systems, their description and utilization on site, SEO optimalization of pages, the orientation with elements affecting index of pages and the creation of custom validator site. The work also includes propagation of companies outside of internet, media presentation, email, billboards etc. This thesis should also be useful for undergraduate students undergoing a new course which is meant to be opened during the next academic year.