Marketingový potenciál rozšířené reality
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Authors
Grundza, Jan
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This thesis deals with the marketing potential of augmented reality. The reader is gradually familiarized with theoretical information to augmented reality. Gradually they describe the hardware and software for augmented reality. Marketing potential is demonstrated in the current marketing applications. The practical part is created interactive business card that ordinary paper card expands the dynamic elements. This card is introduced first and you can try it.
Description
Import 22/07/2015
Subject(s)
augmented reality, marker, 3D model, business card