Analýza marketingové komunikace městského dopravního podniku

Abstract

This bachelor thesis is devoted to Marketing Communication Analysis of Transport Company Ostrava Plc. The Thesis is dividet into theoretical and practical part. Chapters in theoretical part are based on literature focused on marketing communication a mostly communication and marketing mix because they are key factors of marketing communication and practical part of this thesis. In practical part the theoretical knowledge will be used in several different ways of collecting and analysing data connected to marketing communication of Transport company Ostrava Plc.