Návrh marketingového mixu lyžařského střediska
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Kovářová, Vendula
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this Bachelors Thesis is to propose the Marketing Mix of the Ski Centre. The work has two parts, practical and theoretical. The theoretical part is focuses on the theory of Marketing Services and division of the Marketing Mix in services. The practical part contains characteristic of the current state Ski Centre and the Marketing Mix area. The next chapter deals metodics of analysis, preparation and implementation phases. The fourth chapter deals analysis of Data, which we got by questionnaire. The last Chapter is focused on the suggestions and recommendations for Ski area Kyčerka in Velké Karlovice.
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Import 04/07/2011
Subject(s)
Marketing Services, Marketing Mix, Ski Centre, Questionnaire, Satisfaction, Visitor, Proposals