Strategické řízení extraligy ve stolním tenise

Abstract

Table tennis is one of the fastest and mentally demanding sports in the world. It currently has the third largest number of registered players in the Czech Republic, right for football and hockey. The aim is to use the methods and techniques of research to outline management strategies in table tennis extraleague, in order to improve the current status of table tennis and raising funds for the Czech Table Tennis Association and clubs. The first part of the thesis focuses on getting to know all terms that are related to the topic of the thesis. This section also explains the principles of the methods used, including SWOT analysis, method comparison, observation and inquiry. Furthermore, analysis of the macro using the PEST analysis, analysis 4C and Porter analysis of competitive forces. In the practical part introduces the Table Tennis Association and their activities, as well as clubs participating in the extraleague in table tennis. Using the above methods was carried out detailed analysis of the environment of table tennis in the country. At the end of this strategy are designed for extraleague table tennis in the Czech Republic.