Identifikace konkurenční výhody podniku

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Vysoká škola báňská - Technická univerzita Ostrava

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The aim of this bachelor´s work on Identification of a competitive advantage for a business is to identify competitive advantages in selected stationery. The theoretical section describes concepts related to the business and its surroundings, with competition, as well as individual methods that are used in the practical part. This work concludes with a discussion where the results obtained are evaluated, competitive advantages described and various recommendations proposed.

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Competition, competitiveness, competitive advantage, Porter´s five forces analysis, competition analysis, impact analysis, SWOT analysis

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