Marketingová komunikace firmy
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12
Date issued
Authors
Černá, Kristýna
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200904919
Abstract
In my thesis is processed in detail subject of marketing communication in a given company. In first parts of thesis are explained theoretical bases and brief company characteristics. Next pars is focused to marketing communication and marketing research on whose basis I will present my suggestions and recommendation to the company. In the end of thesis I will remind and evaluate my results, suggestions and recommendations.
Description
Import 01/09/2009
Subject(s)
marketing research, marketing communication, questionnare investigation, metal work, wood work