Nástroj pro automatizované generování reklamních grafických bannerů a videí

Abstract

This bachelor’s thesis is aimed at the problematics of automated generation of advertising banners. In first part, the thesis focuses on what an advertisement really is, how it works and the most common ways of how to use different forms of advertising to achieve it’s goals. It also describes the creation of banners and conditions for deployment in advertising networks. It analyses and compares existing tools to create advertising materials and their options of automated creation. It then discusses on how to create a tool, which would enable automated creation of banners. The thesis describes important editing features necessary to effective creation of advertising materials. The final application is a single page web application build with Angular framework and Konva.js library.