Internetová marketingová komunikace prodejce jízdních kol

Abstract

The aim of this bachelor thesis is internet marketing communication of Maxbike company which operates on the bicycles market. First part of thesis is focused on the micor-eviroment and macro-enviroment.Then there are specified theoretical ways out of internet marketing communication.The observation method is used for measurement on the websites. Google Analytics was used as the tool and also Facebook insights to make the analysis.The analysis is devided into visitors websites and facebook pages. According to the results of research there are the recommendations drown up.