Vliv reklamy na spotřebitele

Abstract

The main objectives of the work, which deals with advertising and promotion, is to determine the impact of advertising on specific groups of consumers. The work is divided into two parts. In the first, theoretical, explaining basic concepts and procedures issues. Especially Content concepts binding to advertising, sales promotion, marketing or procedures for compiling advertising campaigns. Content of the second part relates to implement the research itself. The research among the target group of students, aged 15-26 years, which was generally conducted through questionnaires, and focus on a specific product. The research results are presented using the values in numerical and graphic form. Conclusion of The work includes design of ads that closely approached the target group.