Analýza marketingové komunikace autokempu

Abstract

This thesis analyze the marketing communication of campsite Hovězí. As the first it is a characteristic of campsite, its history, the functioning, equipment and management. After a theoretical explanation of the marketing communication is carried out analysis of tourism in the region of Wallachia and analysis the current marketing communication of car campsite Hovězí. The next is evaluated primary research. After evaluating the results of the investigation are offered a range of proposals and recommendations.