Návrh marketingové komunikace second handu

Abstract

The diploma thesis discusses the use of forms of marketing communication on the secondhand market. The aim of the work is to create effective marketing communication of Ostrava secondhand. This goal is achieved through the analysis of data obtained by questionnaire survey and theoretical starting points, which are specified in the thesis. At the end of the work, a chapter is devoted to specific proposals and recommendations for the given secondhand, which are intended to improve the already existing marketing communication and create its positive image.