Návrh event marketingu pro obchodní centrum

Abstract

This thesis describes the design of event marketing for Opava business center Breda & Weinstein. The primary objective is to design two specific events that will help build the image of socio - cultural business center. To collect ideas for possible events was based on an analysis of ideas from customers of shopping center Breda & Weinstein , as well as an interview with a group of respondents and were also presented own ideas. The secondary objective of this thesis is to describe past events at the shopping center Breda & Weinstein and competitive shopping center Silesia in 2013 and 2014. This analysis drew on the ideas for possible events, but also to prevent repetition of already implemented event. Based on the description of past events and collecting ideas was selected two concepts , which expanded into two specific events. It was determined the event name , date , plan of marketing communications , technical support, necessary resources , the actual event schedule and estimated budget.