Analýza návštěvnosti webové stránky kina
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The purpose of this thesis is make complete web analysis of Metra 70 (www.metro70.cz), the benefit of this analysis are information about the total visit rate to the Website, where visitors come from, where they spend the most time on the web, what is the character of visitors etc. Research is done using Google Analytics and testing of statistical hypotheses. Based on the results of Analysis are proposals and recommendations are drawn up for the needs of cinema Metro 70.
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Cinema Website, Google Analytics, internet marketing, visit rate, Web Analysis, website