ELPOD: Počítačový design, návrh vizuální prezentace firmy

Abstract

The bachelor thesis deals with electronic business oriented computer design. The thesis describes graphic processing of materials used in a company and sources presenting a company in public theoretically and practically. The content of this thesis is a description and compilation of a graphic manual of a fictive company which is used to describe the whole issue. Especially key areas of the graphic manual are analysed into details, such as logo specifications, mercantile stationery, computer document patterns, web presentation design and last but not least car printing. Other chapters deal with the description of basic rules for graphic design, especially symbols and the influence of colours, shapes, their interaction and the choice of right composition. The outcome of the thesis is a tutorial material for the support of the subject Information systems for electronic business which is the part of the bachelor study.