Návrh podnikatelského plánu pro vybranou společnost

Abstract

The diploma thesis is focused on proposing a business plan for a selected company. In the theoretical-methodical part, the basic terms and current trends in fields of entrepreneurship, business plan, e-commerce, corporate social responsibility and sustainable development are explained by means of literary research. Then, the principles and methods used for creating the business plan are introduced. In the application-verification part, the planned company selling its own brand's sustainable fashion products is presented. Consequently, each section of the business plan is realised by described methods and approaches. In the final part, the feasibility of the plan is discussed, including its limitations and possible alternative strategies.