Analýza vnímání společnosti v oblasti kariérního poradenství

Abstract

This thesis analyzes the awareness and the perception of the Career centre of VŠB-TUO. The main aims of the thesis are focused on the awareness of career counseling, events, services and educational sources offered by the Career centre of VŠB-TUO, and which factors influence the outcomes. The theoretical part focuses on the theoretical basis of the image of the brand, career counselling in the Czech Republic and the world, and the characteristics of the Career centre VŠB-TUO. The data collection was questionnaires based. The data analysis shows that the public awareness of the Career centre of VŠB-TUO is high, yet the awareness of the individual events and services is relatively low. The Career centre of VŠB-TUO is generally seen positively, but has a quite low impact on the targetted group. Part of this thesis provides suggestions for improving the awareness of individual events and sustaining the positive perception of the center.