Analýza využití Product Placement ve slovenských televizních seriálech

Abstract

The aim thesis was to carry out an analysis of usage product placement in the Slovak television series. The primary research of the thesis was focused on charting product utilization placment. The research was carried out on the basis of observation series from production of Slovak commercial broadcasters. Additional information have been drawn through consultation anketového. The intention was to obtain the views of the individuals on the topic of product placement. Part of the thesis will be a theoretical part, which will clarify the product placement and the characteristics of the media market in Slovakia. The important part was devoted to primary research. Observation will be the starting point for the analysis.