Rozvoj cestovního ruchu v regionu Podluží

Abstract

In my bachelor thesis I focus on the development of the tourism potencial in the region Podluží which is situated in the districts of Hodonín and Břeclav. The work is divided into two parts, theoretical and practical parts. In the first part, I describe basic knowledge about tourism, which means the definition of tourism, its typology, preconditions for tourism and basic terms. The practical part deals with the region Podluží. I describe its history, natural conditions and I deal with the foundation of the village association Region Podluží. I present informations about its attractions and cultural and social events. In the end of my thesis I propose possible directions of tourism development which come out of SWOT analysis. The region Podluží has big tourism potencial, but it depends on the region in what way it will develope the tourism potencial.