Návrh marketingové komunikace na vysokých školách

Abstract

Like any company or organization wants to succeed in the highly competitive battle, both schools want to be successful in the market. The key to this success is a properly designed and properly targeted marketing communications, which leads to the satisfaction of the school and its clients and customers.

In my thesis, I discussed the importance of certain factors for students, which affect the quality of education and design marketing communications for high school economics.

For schools it is important to gain the confidence of clients, retain existing and obtain new ones in order to remain on the market with ever increasing competition.