Analýza posluchačů rádia Proglas

Abstract

The topic of this thesis is the analysis and spatial analysis of Radio Proglas listeners based on the data provided about members of the Club of friends of Radio Proglas. In the first, analytical-theoretical part of this thesis there is described the origin of the radio stations and their division according to financing. It also describing the characteristics of Radio Proglas itself and its listeners and explaining the principle of functioning of the Club of friends of Radio Proglas. The second part of the thesis is a description of the used methodologies and data sources as well as the processing procedure. The third part describes the processing of the data of the listeners, analysis of the data and processing of the outputs in a graphic form, tables and maps. The final step is the interpretation of the results and the description of the individual outputs.