Podnikatelský plán

Abstract

The Bachelor´s Thesis deals with the topics such as a Business, business plan for launching a new Warehouse of Fruit and Vegetables. The Thesis are divided into five Chapters. In the First Chapter both the Main targets as well, as Extra Targets are set of. In the Second Chapter the basic terms and definitions of business plans and also legal forms of business are explained. The Third Chapter centres on the feasibility of the business plan. The necessary analyses of macro-mezzo-and-micro stock have been done. Furthermore, human resources, financial and marketing plans are worked out in this chapter. The Fourth Chapter contains the description of the business plan itself. Conclusion comes in the Fifth Chapter, which addresses the issue how the set goals were accomplished.