Zhodnocení konkurenceschopnosti poskytovatele internetu

Abstract

This bachelor thesis is focused on the topic "Evaluation of the Competitiveness of the Internet Provider". The thesis is divided into two main parts. The first part, which is processed on the basis of professional literature, is focused on information concerning the field of competition. In the second part, methods are applied to a particular company. These methods include: PEST analysis, SWOT analysis, Porter's model of five competing forces and questionnaire survey. The aim of the thesis is to evaluate the current situation of the company and to define possible ways how to be better than other companies.