Studie proveditelnosti potravinářské firmy

Abstract

This bachelor thesis deals with the introduction of a food product to the market and includes a feasibility study that provides structured information to company management. The information was obtained from company leadership and the internet. The theoretical part describes the characteristics of the business and the methods used in the feasibility study. The practical part outlines the options for how the company should proceed based on the information obtained from the feasibility study. Data analysis is based on the period 2024/2025.