Identifikace postojů zákazníků k výrobku na trhu čistících prostředků

Abstract

The goal of my thesis was to investigate consumers' attitudes to change the name of the product SAVO Perex. The goal of work I carried out a questionnaire survey on a sample of 110 respondents, while I focus on the main target group, ie women aged 31 to 40 years. Research results showed that respondentky would have chosen instead of the original name of "SAVO Perex" name "Perex for bleaching linen." On the basis of research results, we recommend this proposal. Research was subsequently sent to the executives as Bochemie, which is used as a basis for the decision to change the name of the product SAVO Perex.