Návrh na zvýšení návštěvnosti filmového festivalu

Abstract

The topic of my thesis is called Visit Rate Increase Design Films Festival. The International Festival of Outdoor Films is the competitive touring cine-meeting of outdoor films. Within last eight years it has become the biggest touring festival on the World and the biggest film competition festival in the Czech Republic. In 2010 it travelled through 24 Czech towns. The domain of the diploma´s topic is festival organized in Kroměříž.

The main objective my thesis was to identify attraction zone, recognize the most important information channels and realize the preferences between four films categories in two target groups: public and scholar audience. The reason for my concerning to this work was my own participation in this field as a part of a organisation team.

Thesis is divided into seven parts. The first part is introduction. The chapter number two describing informations about the festival history. Next part is about theory event marketing. The fourth part is focusing on methodology concerning data collection method. The following chapter include analyses. In the sixth chapter we can find my recommendation and suggestions to organisation team. The last part of my thesis is conclusion.